Mineral makeup has been increasing in commercial visibility and consumer popularity for the past ten to fifteen years. The reasoning behind using the mineral makeup is that it is all natural, good for your skin and provides the look and feel of bare beautiful skin while providing coverage for problem areas.
The various companies that sell the mineral makeup state that it is free of chemicals and blocks the ultraviolet rays of the sun. Another claim is that it provides coverage that customers want yet looks natural. For sensitive skin and consumers who have acne prone skin, the mineral makeup can improve the condition of the skin and serve as a part of their natural skin care routine.
Consumer responses to the mineral makeups are mixed. Certain people with sensitive skin find the mineral makeup wonderful. Because of the popularity of all products that are natural or organic, the mineral makeup market continues to grow.
People who have recently had laser resurfacing or other cosmetic procedures done often find the mineral makeup provides good coverage while their skin is still very sensitive.
The mineral makeup is usually not as easy to apply as regular liquid makeup foundation. One of the mineral makeup lines, bareMinerals, has an introductory package that has four powders, a vitamin face cream, three brushes and an instructional DVD to inform you how to apply their makeup.
Some consumers and makeup artists prefer liquid foundations to the powder mineral makeup. For younger skin with a lot of natural oils, the mineral makeup generally works well and will minimize the look of too much oil in the skin.
As skin ages, the powder tends to make older skin appear more chalky and dry. The powder may stay in facial lines and accentuate them instead of minimizing their appearance. Some consumers find that the powder is just too messy to apply. Some makeup artists prefer liquid makeups for matching and blending to skin tones more effectively.
Being in my late 50’s, I have switched from a powder blush that I used in my youth to a cream type of application. Personally, I find anything with a powder base makes my skin seem even drier. The kind of makeup that I select will have to be one that will add moisture to my skin at this point in my life.
For the younger consumers, mineral makeups seem like a better idea to minimize oily skin and to improve acne, and can be a great, more natural skin care alternative to heavy makeup.