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TerraPass Credits Al Gore’s Inconvenient Truth

I have yet to see Al Gore’s expose on the truth about global warming, and I know when I do see it, I’m probably going to get hopping mad like most others who’ve told me they’ve seen it. 

TerraPass, the company I told you about a few weeks ago, is a small company that has come up with a revolutionary concept of helping to reverse the effects of your car’s emissions on the ozone layer and global warming. 

They are a company worth looking into, and a membership is very cheap, depending on how much emissions your car puts out.  Now, if you’re driving around a jalopy that emits more smoke than a chimney stack, you’re looking at a bit steeper of a cost, but you get a neat little sticker to display in your car window with each sponsorship, and this helps further this company’s great cause even more by spreading awareness (yes, people really do read bumper stickers and window stickers when they’re bored in traffic). 

So, I just got a newsletter with exciting updates about this little ingenious company.  Here are some of the highlights (you can see how much this little company has grown in such a short period of time):

  • Jan 1: we have three employees, fewer than 2,600 members, and one product: the Road TerraPass.
  • Mar 21: the world is saved when we explain how to turn 6 pounds of gasoline into 20 pounds of CO2, still one of our most popular blog posts.
  • Mar 23: we wade deep into controversy by taking a stand in the prescriptivism vs. descriptivism grammar wars. (By the way, we’ve largely ditched the slogan.)
  • Apr 3: our fourth employee signs on. Most of you know Orrin as the man behind the conservation tips, but in his spare time he’s the operational force behind TerraPass.
  • Apr 25: TerraPass announces a partnership with Ford, the culmination of a year-long negotiation. This was a company-defining moment for us, not because it was the biggest deal we signed this year (it wasn’t), but because it forced us to get real. Landing and implementing a deal like this, to say nothing of working with a partner as knowledgeable as Ford, puts you through the paces in a way that no amount of planning or strategizing can.
  • May 17: three weeks later, the CEI controversy breaks. Ford is implicated. Wheee!
  • Jun 2: An Inconvenient Truth opens. Whether the movie is a cause or reflection of the growing popular awareness of global warming is an issue future historians can debate, but the fact remains that people are willing to shell out $28m to watch Al Gore give a Powerpoint presentation on climate change.
  • Jul 11: Product numero dos launches: Flight TerraPass.
  • Aug 28: TerraPass announces deal with Expedia. Angels sing.
  • Aug 30: California Global Warming Solutions Act passes, placing the world’s 5th-largest economy under carbon regulation.
  • Sep 5: Product numero tres: TerraPass Home and Dorm.
  • Sep 13: our fifth employee! With Adam Stern’s arrival, the team’s collective experience roughly quintuples.
  • Nov 7: the election is quietly perceived to be a watershed event by proponents of action on climate change. So long, Inhofe.
  • Today: five employees, over 26,000 members, and three kick-butt products.

 

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